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Emoto’s Water Experiment: The Power of Thoughts

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Through the 1990′s, Dr. Masaru Emoto performed a series of experiments observing the physical effect of words, prayers, music and environment on the crystalline structure of water. Emoto hired photographers to take pictures of water after being exposed to the different variables and subsequently frozen so that they would form crystalline structures. The results were nothing short of remarkable..

For example:

Water Before Prayer                     Water After Prayer

Biwako Lake (polluted)                 Shimanto River (clean)

After observing these miraculous results, Dr. Emoto went on to type out different words, both positive and negative in nature, and taped them to containers full of water. The results were as follows:

“You make me sick, I will kill you”           “Adolph Hitler”

“Thank you”                                                   “Love and Appreciation”

As you can tell, the water stamped with positive words is far more symmetrical and aesthetically pleasing than that stamped with dark, negative phrases. If you are reading this article on this particular website, you probably already knew that positive and negative thinking have a major impact on the surrounding environment. That concept is relatively easy to grasp, but this extremely tangible evidence of it is astounding. If the words and thoughts that come out of us have this effect on water crystals, it’s amazing to think of what kind of effect they have on the people and events that come into our lives.

Oh and by the way, the average human body is 60% water. Ponder that one a while…

Some may say that this could be the work of biased photographers or biased photo selection by Emoto himself. However, Emoto dispelled this accusation in an interview during which he stated:

“This is one of the more difficult areas to clarify. However, from continuing these experiments we have come to the conclusion that the water is reacting to the actual words. For example, for our trip to Europe we tried using the words “thank you” and “you fool” in German. The people on our team who took the actual photographs of the water crystals did not understand the German for “you fool”, and yet we were able to obtain exactly the same kind of results in the different crystal formations based on the words used.”

Once a certain vibration is introduced to the water, how long does the water “remember” that crystalline structure?

“This will be different depending on the original structure of the water itself. Tap water will lose its memory quickly. We refer to the crystalline structure of water as “clusters.” The smaller the clusters, the longer the water will retain its memory. If there is too much space between the clusters, other information could easily infiltrate this space, making it hard for the clusters to hold the integrity of the information. Other micro-organisms could also enter this space. A tight bonding structure is best for maintaining the integrity of information.”

What kind of words would create smaller clusters and what kind of words would create larger clusters?

“Slang words like “you fool” destroy clusters. You would not see any crystals in these cases. Negative phrases and words create large clusters or will not form clusters, and positive, beautiful words and phrases create small, tight clusters.”

For more information on Emoto’s experiments with water, please visit his website

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46 thoughts about Emoto’s Water Experiment: The Power of Thoughts

  1. Kenny said on 07.17.2009

    This is retarded

    • Jordan said on 07.17.2009

      I love how your negative, close-minded critique goes against everything that this article and website stand for. I enjoyed the irony of you reading it and taking the time to comment; thank you for the laugh! You should check out another article of mine, “The Power Of Positive Thinking”

    • i disagree and yhink that your thought and likly your mentality are too imature and unambitious,also the use of the word “retarded” violates mentally challenged people,your free to call me any thing you please my opinion does not change

    • Jenny said on 11.10.2010

      no this is not retarted. it makes sence. i love it. the human body is made up w/ 75% water. its based on what words have an effect on water. like if a kid goes up to you and says that your ugly, it changes the idea of thought in your water, in your body.

      • Faith said on 12.24.2010

        That is ridiculous. If a kid walks up to you and tells you that you are ugly, it has ZERO effect on you and your body unless YOU let it effect you and your body.

    • Faith said on 12.24.2010

      Kenny, I agree with you. This is one of the dumbest things Ive ever heard.

    • Alista said on 01.21.2013

      How can you people simply discredit this experiment when you yourselves (most likely) know nothing on the topic? Have you conducted a similar experiment? Have you any knowledge on the subject matters? I doubt it. Why are you even browsing articles on this website? The ‘Higher Existence’ idea is about having an open mind to new topics, not instantly shooting them down because you can’t (or don’t want to) instantly understand them.

  2. Fact is, it’s not science, much as I’d like it to be :(

    • Mark said on 05.19.2010

      The first comment and reply is hilarious. And as long as it’s real-which I’ve seen this before and I haven’t seen anyone disprove it-it IS science. Dr. Emoto developed a hypothesis and tested and confirmed it through a well-crafted experiment. Also I have a newspaper from my college where the front page has a story about a class there performing a nearly identical experiment with similar results. They used jars filled with rice and water. The rice in the jar with a negative phrase on it (hate maybe?) rotted significantly more than the one with “love” on it, in the same time period and conditions.

      • T said on 07.21.2010

        This is not science.  There is no explanation of what exactly we are seeing pictures of.  As far as I can tell the pictures from the positive category are of snowflakes not containers of ice.  Also, science involves some explanation of why something happens, not just an observation.  Does anyone have any logical, repeatable explanation for this that is also consistent with the laws of chemistry and physics?  No.  Because it isn’t consistent with the laws of chemistry and physics and it isn’t science.  If you want to advocate that science is wrong and that the world instead works in this mystical way, go ahead, but please do not call it science.
        Again, we really don’t know what this is telling us.  We have few details about the actual experiment and no description of what those pictures are of.  A picture of a “container full of water” under a microscope does not look like what is shown in those images.  Positive thought may be very useful and have a profound effect on human outlook and performance but there is no evidence that it will alter the mechanisms of nature.

        • Jordan said on 07.22.2010

          You are absolutely correct. However there were other experiments that were carried out after with very scientific setups that had the same results. I’ll get around to adding them once I finish the site re-design and forum

          • Hey bud. I know this is an old post, and I am really late getting to the party….but, were you ever able to post links to the actual experiments done with these results, and if so, could you direct me to them?
            I wrote about Dr. Emoto in my book, but felt I had to remove the information because to date, the good doctor refuses to conduct these experiments as double blind tests in actual scientific fashion. Furthermore he has admitted that he chooses the most aesthetically pleasing photos.
            I have actually been reading a lot of information debunking the idea of water memory…..and to be honest, I was hoping to find otherwise.
            If you could direct me to some studies done that are accepted by the scientific community (or at least in a double blind fashion to eliminate corrupt data) that’d be awesome. :)

        • E said on 07.25.2010

          What do you think the gap was between the first time human eyes witnessed a full solar eclipse and the time when we could explain it scientifically? Or a cut sealing itself off and forming scar tissue to stop the bleeding? Human intelligence has always been playing catch-up with the world. So maybe it’s not ‘science’ in the sense of ‘this is how and why this happens’, but it definitely does happen. We’re just trying to figure out how. And in the name of science, I admit that it would be better if we could see all the original states of the water along with time lines of how long it took these structures to form.
          Also, I wonder what the difference, if any, would be if these words were spoken instead of written? A similar study was done on plants, with one person coming in and destroying the plant, and another coming in and speaking comforting words to it. The plants energy was similarly measured – chaotic with destruction, harmonic with peace. Cool stuff.

        • You neglect to provide evidence (inductive or deductive) of how it does not obey the laws of chemistry. If anything is missing it would be the control of the experiment, say water that does not get labeled or any attention; with that in mind its fair to say it behaved differently than both of the negative and positive water variables. If you do not accept the findings then discover your own.

  3. Magen said on 05.19.2010

    Your articles excite me! I’m so tickled to run across things I have known as well as new information here. I am familiar with these experiments and the power of thoughts, and I find the whole concept absolutely fascinating. It thrills me that someone out there is spreading this information in such a well-put-together, articulate way. Consider me your new personal cheerleader (but do not expect me to don a skirt any time soon).
    <3

    • Jordan said on 05.21.2010

      Thanks so much for your amazingly nice comment :) It means a lot. I find it all fascinating too which is why I want other people to know about it! So many are ignorant or skeptical so I try to make it as professional as possible while still keeping it fun. Thanks again Magen

  4. Ethan said on 06.07.2010

    This study was *not* scientific, it has not been able to be replicated, the method’s were shoddy, and the material is pseudo-science. The message may be sound, but using sketchy “science” does more to push people from your message than draw them to it.

  5. I love it when people discover things like this in our modern world. The ancients knew this while they didn’t have microscopes (that we know of) and today we tend to think that we know better than they did. We still don’t even know how they build the pyramids. The formula for the archetectural structure is lost. Many think this happened when they burned down the library of Alexandria. I really like this site and I love being around like and open minded individuals.

  6. I am very skeptical of this…
    Can you explain how the physical world can possibly be affected by a concept that is utterly human?
    How is “Adolph Hitler” in any way intrinsically negative? It’s a name.
    Who is this Emoto, and who is he to judge what is aesthetically pleasing and what is not? Does he have some aesthetic rules for the universe book?
     
    As much as I would love to believe this, it sounds like crap. How did he perform this experiment?

    • Jordan said on 07.03.2010

      I’m working on an article that explains scientifically why an observer affects the outcome of an experiment. I believe you’ll find your answer in that post, so be patient til then

    • if the person who wrote it didn’t like hitler then surely thats going to transmit into negative energy which is what this is about right?

  7. J said on 07.27.2010

    this emoto person, he is a writer correct? a 30 second browse on Wikipedia reveals some interesting information – $35 for a bottle of water! xD. this is from exactly the same school as homeopathy. emoto admits he is not a scientist and lets the photographers take the prettier photos, cant find any of his papers anywhere, except his books – that means i cannot look at a statistic analysis of his results, nor can i examine his method, but then again, there is a strong possibility that they dont exist because he is not a real scientist (he isnt even a real doctor). at best, this can be viewed as stamp collecting.

    • Anyone “browsing on wikipedia” would have to be looking for the truth. Judging from your words im guessing that you are a real scientist. I would also guess that you haven’t found his hypothesis to be incorrect. Therefore. it would stand given that he has done the experiment and took the time to take these great pictures as evidence. Regardless, do you think you need to be a Doctor or a scientist to do research and use wisdom?

  8. The concept of “water memory,” which is the whole basis of homeopathy, has never been substantiated. In fact, it has been consistently shown to be total BS in actual scientific experiments. What you’re proposing here is even more ridiculous and unscientific. The idea here is downright childish: positive words make the ice look pretty and negative words make the ice look dull. I’m surprised you would even post this without looking into it further. I really do enjoy most of your website (I’m in the process of reading pretty much all of it right now.), but I am disappointed in this post.
    Especially considering this: http://www.scientificexploration.org/journal/jse_22_4_radin.pdf
    This experiment done FOR REAL. And the results are what you would expect in a world where water does not care how you feel about it.

    • Dino said on 05.24.2012

      Couldnt agree more…a simple google of the name Masaru emoto would ahve revealed that mr. had done his experiment in his own laboratory, with his own colleagues, refusing to give out metodology to re-do it. Also, after the experiment, dr. Emoto started a company which now sells the “positive” water. So much about sending out positive vibes, eh?

  9. I don’t know if Dr. Emoto’s experiment is scientific or not, but I do know about positive and negative vibrations and the effect each has on it’s environment. It only makes sense if you are conscious enough to recognize that it makes sense.
     

  10. You definitely misstated the results of Radin’s triple blind experiment; p = 0.03 in a one-tailed test may only correspond to a modestly significant difference between control and experimental samples, but it STILL supported the paper’s hypothesis that distant intentions affected the aesthetic rating for the water. A little more research would have told you that this was actually a modification of an earlier double-blind experiment ALSO supporting the hypothesis that water treated with “intention” received higher aesthetic ratings from a panel of independent judges.
    Does this mean jack shit? Maybe not, but DAMN, at least read the abstract before you link a scientific study like that!!

    • Tasha said on 02.12.2012

      Iam right there with Natasha’s reply! How funny that I was pretty much going to say the EXACT same thing as she did!! HA how can someone post ALL of the scientific evidence and then misinterpret the data ..?? The internet is definitely the breeding ground of bold statements..but now a days people are so lazy and quick to just say what they think without even READING what they are citing as evidence ..to the contrary of their own arguements. Hilarious! What is so far fetched about this concept? Is it any more far fetched than the concept of exploring outer space? I really DON’T think it is and better understanding of it could be extremely beneficial to our survival in these war fueled times.

  11. marly said on 05.08.2011

    wow!!!! this is amazing!!! been hearing alot a bout the power of thoughts and water… at my ninjutsu and shaolin classes, we’ve been told by both masters to concentrate on a glass of water before drinking it and imagine energy flowing through our hands into the water focusing on imagining healing light flowing into the glass.. apparantly they say it speeds up recovery.. might just be mind over matter or a placebo effect.. but those that know of chi know that something does exist.. and for the 1st comment..go tell my teacher its retarded and then see if you think you’re funny!!!

  12. John said on 06.11.2011

    Jordan keep up the good work!! I love it and find its inspirational.

  13. mike said on 07.19.2011

    When it really comes down to it the fact of the matter is that with no comprehension of the words being said the word would have no positive/negative effect at all. The key would be tone and wave patterns transmitted from the voice box that would effect the crystalline water structure; if the water cannot understand English language than its not the effect of positive/negative phrases, thus this experiment is completely flawed

    • It didn’t say what the water itself was or wasn’t understanding, it was the crew who didn’t speak German. This isn’t stupid, by the way, but feel free to think that way. I was sure that on this site people would be more open minded, but I suppose I shouldn’t expect even that much. *deep breath* I am very positive, and will not lose hope for the human race again. I will not, no matter how much I am sometimes disappointed.

  14. I’m gonna fall into a heavy skeptic on this.
    The idea itself seems very far-fetched, but that is far from the problem I have with this experiment. If this type of research was out there it should be repeatable and done according to the scientific method to where it is forced to be accepted. The article here itself gives almost no information. It is one thing to be open-minded, but it is another to be naive. I can see how this could work, and I wouldn’t be surprised if it did, but this research is not conclusive enough to say anything.

  15. J said on 03.25.2012

    I believe it to be true, half of the time.
    Who is to say the “negative” or “sad” water is bad for you.
    I fart on my water bottle all day and you dont hear complaining of wait,
    could this be why I have irritable bowels and my hair is falling out?
    Nah, it’s just the radiation from Japan, my water is recycled from the sewer.

    Wait you mean to tell me all of that yelling my dad was doing and screaming in my face was bad for me look at all of you losers reading junk like this, I’m the toughest and smartest guy,
    who even cares about science when my body is literally teeming with disorders.

    My sore pale white complexion, oh how getting high and playing video games is better to forget about useless scientific experiments that make people agree taking homeless people off the street and throwing them into jail is much better than to deal with the “bad vibe” they gave our corporate meeting this morning to bottle more of our precious water only only to pump it into a toxic plastic bottle to feed your baby like impulses.

    Sorry I thought he was going somewhere positive with this, ugh my gums are bleeding again, darn more fallout soda pop.

    The new America is is here! FEAR! Tear down anything before it can be built, here is an opportunity for every man to prove your Nihilism and Narcissism, right!

    Nothing is ever positive unless you make it that way. ie America
    That is why people who have life hard, make life easier for others,
    those who have life easy, make life hard for others,
    (Huh Hh Huh, He said Hard!).

    TURN AMERICAN BABY TORTOISE TURN
    REMOVE THE THUMB FROM YOUR BLEEDING GUMS
    AND JOIN US IN THE GARDEN GROVE
    REMEMBER! HE IS WATCHING OUR EVERY MOVE
    IN PART AND PARTICLE

  16. Anybody that is out to discredit this experiment is is ignorant, its plain to see that this community has been formed for people that have an open mind. The only thing we know for sure is that we only understand the very tip of the iceberg of understanding. Not a single person here knows enough to say whether this is real or fake, all we can do is look at the outcome of the experiment which defiantly confirms a relationship between thoughts and water. Dont be fooled by the people out there holding you back, if we keep believing in the same old concepts we will ever advance in a way that empowers our mind.

    • That comment has just lowered the IQ of this entire discussion board by 50 points. Congrats. There’s a difference between having an open mind and believing that the moon is made of brie cheese.

  17. it can be explained through spirituality as well as quantum physics, dudes just gotta meet in the middle. We human are animals with collective thought, animals no how to follow their patterns in unison, without words and sound, human can do it too. We perceive reality as we want it to, so if the world think Adolf is evil, which can be backed up through history, then so it is recorded in our reality. Idea and thought have a direct connection to our reality simple as that. But if you wanna fight me with explanations after explanations with scientific facts and rules, WHICH I USE TO BE GUILTY OF MYSELF, then you will not understand where i am coming from. Your ego as well as your left brain has taken over. If your ready to take the plunge and be open then check out my blog. =) http://intuitiontrust.blogspot.com/2012/05/are-you-tired-of-same-explanation-same_12.html

  18. Doubt this is real. Will have to do experiment myself to see if true.

  19. I love this site, but there are some things on here that just make me cringe, which is good I guess, because it keeps me re-examining. Jordan is a pretty interesting character, but I don’t think people should be blindly accepting everything he offers as being the greatest idea ever

  20. This has got to be one of the most idiotic things I have read in my entire life.
    Anyone with a bare high school education can make out exactly how stupid the “scientific” proof provided above is. The “happy” photos of water are taken in its crystalized (frozen) form. Water crystals come in an infinite variety and, in this case, the photos have been applied a blue filter in photoshop.
    The “angry” water is water in its liquid form, what we’re shown here are probably just impurities, air bubbles or just plain unfocused pictures. Again, the photos have been applied a reddish filter to add an evil-esque look.
    With over 3000 shares on Facebook of this article, I weep for mankind.

  21. Masaru Emoto is said to neglect the use of enough controls in his experiments, and there are a number of factors that could skew results.

    This does not mean that we should outright reject what he is doing.

    He seems to really believe what he finds, and we should give him more credit; whether it’s accurate information or not, he is doing a good thing by encouraging positivity, peace, and kindness.

    If scientific accuracy is more important to some rather than promoting peace, then go ahead and conduct the experiment the correct way yourself.

  22. The saddest thing about learning anything new is the amount of close minded ignorance that follows. I saw the movie and being personally sick of all the negativity in this world chose to at least research and ponder the posibilities. Those of you that refuse to even think you may not already know it all have my pity. I just hope one day you realize you and your negative, immature, thoughts are the cause of your own failures. Think for just one moment. What if it is real? How lucky you are to have this knowledge and how lucky you are that it might help change your sad, immature, negative& pathetic lives.

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